There is not just "intelligent design." There is also"unintelligent design."Some people may interpret "unintelligent" as meaning resulting from random causes --e.g., Darwinian evolution. But a better name for that woud be "non-intelligent design" or"non-sentient design."(however,"non-intelligent design" can be misinterpreted as meaning "bad design" resulting from stupidity or carelessness).."Unintelligent design" can also mean bad design. Bad design can result from stupidity or carelessness, or even deliberateness(as by an evil creator who wants us to suffer from bad design). So I think that design should be divided into two categories: "sentient design" and "non-sentient design" ---both types can be good or bad. And the overall term shouldbe "apparent design."
Bad design has been used as an argument against so-called "intelligent design"---so I think the term "sentient design" should be used instead. And the study of "sentient design" is not the same as creationism -- it could just be the study of the extent to whicht things give the appearance of being sentiently designed